This blog was never meant to be a logbook or diary. It’s a series of short articles about the Loop and our experiences, written largely for my friends back home. But this post is pretty much about me, since we are in Cocoa Beach, FL, home of some of the most momentous days of my life.
In 1980 I was fortunate to be working for the Gannett Company, a huge media conglomerate, at their corporate headquarters in Rochester, NY. I was the only MBA/marketing guy on our tiny corporate staff. As such, I was involved in acquisitions and sometimes worked directly with our CEO and Chairman, the legendary Al Neuharth, a brilliant, terrifying, charismatic man, the Napoleon of Newspapers.
One day I found myself flying to Florida on a corporate jet with my boss and Al to a meeting at Harris Corporation, then the world’s leading manufacturer of printing presses and satellite communications equipment. We received a long briefing all about satellite communications technology, and I thought we were in the wrong room and had missed a turn to the paper and ink meeting.
But after the meeting, Al dropped his bombshell. I was to join three other 30-ish specialists in circulation, technology and content (I was the marketing guy and de-facto numbers cruncher) to assess the feasibility of launching a satellite-delivered newspaper, which eventually became USA Today. If the first huge hurdle was met, whether USA Today was even possible, we were to write the operations and business plan. We had offices in a converted barber shop on the beach here about six blocks from Al’s house, well within range of the dragon’s fiery breath and his well-known roar. Everything was top secret, nobody was to know what we were up to. We couldn’t even associate with our newspaper friends across the way at Cocoa Today. (What happened next is extremely well-chronicled in two superb books, Peter Pritchard’s “The Making of McPaper” and Neuharth’s “Confessions of an SOB.”)
I have very mixed feelings about my year in Cocoa Beach. Professionally it was challenging, exciting and a chance to create something that had never been done, and most said could never be done. Every day was an adrenelin rush. Personally, we had many great times, but there was a lot of conflict on the team, and the creative stress of working so close to Neuharth was huge. I was living in luxury, in beautiful surroundings, but during my nightly strolls through on one of the most beautiful beaches in Florida, I thought of nothing but USA Today.
The aftermath was much better. Before and during the launch our story became part of the Gannett public relations machine, and the “Four Young Geniuses” were jetted out to Gannett functions, board meetings, the White House and to Europe for “exploration” of the international edition of the paper. It was easy duty, because Al did all the talking and we were just to keep quiet and look like we knew what we were doing (of course we didn’t). I met and married Molly (who I had hired to run ad research and planning for USA Today) and had further adventures with the founding of USA Weekend and Gannett Media Sales.
But in 1988, I did a complete 180-degree career turn, left Gannett and worked for a series of funky, new-idea, smaller companies and start-ups. My friends couldn’t understand why I would do this, but I was increasingly uncomfortable at Gannett. Al was leaving and I just couldn’t establish any rapport with his successor John Curley and his brother Tom, my contemporary. The crazy growth period of the company was over, and hard-nosed, bottom-line managers were needed much more than absent-minded professors. I am the world’s worst manager because I hate to manage. I detest telling other people what to do, couldn’t discipline an earthworm, and it is my firm policy to ignore all memos from Human Resources.
But today as I revisited the barber shop, walked the beach with John and talked to an old codger at my beach-front apartment, I dug down and unearthed another reason for my leaving Gannett. As the memories washed over me, I tried to bring back my friends, specific events, momentous decisions about USA Today. But I couldn’t. They were all drowned out by my vivid memories of one man, Al Neuharth. He is still alive and living in Cocoa Beach, and to me his aura still overwhelms the place. I must have told John a half-dozen Neuharth stories – which he seemed to enjoy very much.
I was a tiny cog in the big Gannett machine, but I think in my subconscious I couldn’t imagine the machine without Al pulling the levers. In terms of personality, we were total, polar opposites and I was terrified of him. In terms of substance, Al Neuharth dreamed great dreams and did great deeds and without acknowledging it, I bought into his charisma hook, line and sinker.
So once more I owe a great debt to Al, since without that turn, I wouldn’t be here now having the best time of my life, on the most beautiful boat in the world, with John, the best crew ever.

The birthplace of USA Today — now a Century 21 real estate office.

Pumpkin Center, Al’s huge house in Cocoa Beach. It included a Gannett conference center where I spent many days ducking, breathing deep and trying to not throw up.

Bernard’s Surf Restaurant. Still there after 30 years. Gannett had a charge account and Rusty the manager was practically an employee, so it was the setting for many important business meetings. Gee, according to the sign they serve cocktails.

My apartment on the beach in Cocoa. Top floor, beautiful view, three, bedrooms, two baths — $535 per month, which I thought was a fortune.

Cocoa Beach — wide, empty, talcum-powder sand. I just couldn’t appreciate it then.